At this moment, what´s moving market growth are basically 3 aspects:
- AGING POPULATION, were we see each day that senior consumers do not want to be defined by their age and wish to maintain their same active Lifestyle.
- THE FITNESS MOVE, with consumers who are in search of preventive measures, instead of reactive measures in order to avoid future health problems.
- SELF-CARE: Since consumers are everyday more concerned with their wellbeing, new and more specialized Supplements need to be developed. From young to old and whether it’s a daily walk or a marathon, consumers understand the importance of having a healthy lifestyle
Also, we have detected that Consumers are in search of alternatives for traditional medicines and capsule forms
, and technology strongly influences the way consumers manage their health. They are also constantly looking for natural options in order to increase their nutritional needs with clean labels with natural ingredients, and all of these results in the search for customized solutions focused on specific needs.
Softigel by Procaps
is addressing these needs by introducing novel technologies and formats that not only bring quality and product shelf life to products, but solves the need of combining different products into one single dose, reducing the number of doses to take per day, and offering a more enjoyable and pleasant way of taking vitamins, supplements and medication.